Maximize the Impact of Your Brand Photo Investment
1. Book your session far enough in advance!
The brand photo process, from start to finish, can take 6-10 weeks, minimum! For instance, if you book a May 1 session on April 1, we only have 4 weeks to plan your session, including ordering any outfits, pulling together your signature item(s), and figuring out location logistics (if we are renting or borrowing a location other than my studio.). Then it takes two weeks to deliver your images after your session for a 6 week minimum. I prefer to allow two months or more for planning, especially if we are doing a 2 hour or 1/2 day session! (More info on those here.) Plus if youre
2. Plan EVERYTHING prior to your session. As a small business owner, you know you that strategy is vital for ROI. I love being able to lift (most of) that weight off my clients shoulders by asking the right questions about their brands, then turning that into a session plan that fills content holes and visually elevates their online presence. The digital planning workbook that I send once you’re booked digs into your brand and goes beyond the Pinterest board to strategize your session so that your new library of brand images blends seamlessly into your online presence! The session plan I create from that workbook includes a shot list for me and a packing list for you so that come session day, we know exactly how to use our time!
3. Choose a location that compliments your brand.
Want to uplevel the impact of your brand photos? Hire me 😉 But also…invest in a sweet location (that compliments your brand).
While my studio is a great fit for some clients, I also recommend using investing in another space, like a residential interior, for extra impact. Did you know that there are beautifully curated homes for rent all over the country specifically for photo sessions and productions? (Madison friends, there aren’t a large number of stylish locations in our area so you might want to consider getting out of town for an extra awesome location! I’ve found a lot more options within two hours or so of Madison.)
You can typically expect to invest an additional $500-1000 in a great location. That said, both of my on location packages (2 hour and 4 hour) include a rental credit to cover a portion of the cost when you use a rented location instead of my studio!
Cover image is of Husky Homes at a location they arranged with their local contacts! (Also an option if you know someone with a great space that is consistent with your brand!)