Transitioning in and out of holiday content can be tricky, especially if your product or service isn’t a big seller during the holidays! Read on for tips and tricks for not only customizing but also using your holiday brand photos to capture attention and stay seasonally relevant! For reference, all of the images shown here are from my test shoot for the Holiday Brand Photo Mini Sessions I am offering at my Madison, Wisconsin studio on October 7-9, 2022. The session includes Christmas, New Years, and winter images to bridge December-February! There are two color schemes. Neutral Noel is shown, but I’m also excited about the Modern Brights version! For details about these sessions, and to see all 10 of the images you’ll receive, click here.

Customize the Christmas brand photo above for your own brand:

• Hang or set a gift card in the branches instead of an ornament if you’re a service based business owner.
• Hang or set a giftable product instead of an ornament if you’re a product based business.
• Bring an ornament that has special meaning to your brand.

Use the Christmas brand photo above in your marketing:

• Share about your holiday specific service, giftable product, or gift card in a post or email newsletter.
• Use the vertical version of this photo as a cover for a reel sharing the product in action or testimonials about that particular service.
• Talk about an upcoming sale or shipping deadlines.
• If you hung an ornament that has special meaning to your brand, tell the story of the ornament to create connection with your audience.

Customize the Christmas brand photo above for your own brand:

• Set a gift card on top instead of the smaller box if you’re a service based business owner.
• Position a giftable product on top instead of the smaller box if you’re a product based business.

Use the Christmas brand photo above in your marketing:

• Share about your holiday specific service, giftable product, or gift card in a post or email newsletter.
• Use this photo as a cover for a reel sharing relevant holiday planning or gifting ideas.
• Talk about an upcoming giveaway, promotion, or bonus item.
• Share about your own holiday gift giving traditions.
• Use this photo to start off a “12 Days of Christmas” promotion or posting series.

Customize the Christmas brand photo above for your own brand:

• Add some fun accessories – an elf hat or funky jewelry piece to show off your personal style

Use the Christmas brand photo above in your marketing:

• Tell a joke or funny story
• Introduce yourself, holiday style
• Use this photo as a cover for a goofy or joyful reel
• Use as a holiday profile and “about me” image for the month of December

Customize the “snowfetti” brand photo by wearing an on-brand sweater or sweatshirt!

Use the “snowfetti” brand photo above in your marketing:

• Celebrate a personal or professional win.
• Talk about an upcoming giveaway, promotion, or bonus item.
• Use this photo as a cover for a reel sharing something joyful.
• Share the winner of a giveaway.
• Share your favorite thing about winter or the holidays.
• Use this photo to start off a “12 Days of Christmas” promotion or posting series.

Customize a New Year’s brand photo by wearing an on-brand sweater or sweatshirt!

Here’s how to use the New Year’s cheer brand photo above in your marketing:

• New Year’s musings or greeting.
• Share an upcoming project (or project sneak peek) with your audience.
• Use this photo as a cover for a reel with a New Year’s wish for your audience.
• Use this photo as a background image of an instagram story poll asking your audience about their plans or goals for the new year. (Or do a New Year’s this or that.)
• B2B business owners: Cut out the background and use this as an “I’m cheering you on” image on a graphic! Double duty!

Customize the cozy winter brand photo above for your own brand:

• Bring a “signature item” that represents you or your business. This could be a mug, laptop, your phone, a favorite blanket, cozy socks, branded sweatshirt, etc.

Use the cozy winter brand photo above in your marketing:

• Ease your Instagram audience into the new year with a fun winter “this or that poll” with an image like this as the background of your story.
• Use as the header of your January or February newsletter.
• Share your favorite thing about winter.
• Share your best tips for snapping out the winter/post-Christmas blues.
• Share a funny or poignant story from the holidays with your audience, then connect it to what you do.

Whether you sell a holiday product or service or you just want to stay connected with your audience in a seasonally relevant way, holiday brand photos can help you stand out! Learn more about my Madison Wisconsin holiday brand sessions here!