Client Spotlight: Kate the Socialite
Today my friend Kate is on the blog! Kate is an online marketing pro who serves interior designers, home stagers, home organizers, and workroom professionals. As her brand has evolved, so has her brand photography and her session was so much fun to plan! We ended up doing two main “sets” to give her variety while staying within her brand guidelines. I love that Kate’s daughter is in a few images – it’s so true to Kate’s real life balance of mothering and being a CEO at home.
Last year I started realizing just how essential the planning process is to the success of a brand shoot – so I created a digital workbook that I send to every client after they book. The workbook is interactive, which means it has sections of helpful info followed by questions for you to fill out. I then take that completed workbook and turn it into a custom shoot plan for each of my clients complete with outfit ideas, a vision board for the shoot, and a shot list. It also guides my styling choices (like the desk in @kate.the.socialite ‘s new brand photos below.) Returning clients like Kate receive a modified workbook that builds off feedback from their previous session with me and any new directions their brand might be taking. (See Kate’s session from last year here.)
Isn’t Kate gorgeous? She is so passionate about helping home industry pros with their marketing and I love watching her grow her brand! Check out her award winning podcast here: https://www.katethesocialite.com/the-kate-show-episodes and her new template shop for home pros: https://www.socialitevault.com/shop
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