Megan Sollenberger discovered the existence of diaper banks while coordinating diaper donations to the Houston area after a severe hurricane. After doing some digging, she discovered that Madison had no such resources for disadvantaged families. She had never planned to start a nonprofit but Megan decided to do something about the problem, and The Village […]

Even though this is part 4 of my series, the location is actually one of the very first things you’ll want to nail down for your shoot and my studio won’t be a fit for every brand! First, here are 3 questions to ask when choosing a location: How does this location visually support your […]

Building a Branded Wardrobe Have you heard of capsule wardrobes? The idea is to have a curated collection of mix and match pieces in a constrained color scheme that all work together! As it relates to brand photography, the goal is to create a mini capsule wardrobe for your brand photos so that you have […]

On your website home page (or sales page) to tell people what you do, and the heart behind it! As an intro to every Youtube video on your channel, OR as your channel intro video. On your website “About Me” page to let people “behind the scenes”! What it looks like to work with you, […]

In my first post of this planning series, I shared the big picture goal behind brand photography.  (See it here.) Now I’m digging into planning a successful session and the first thing you need to think about is image placement. Ask broad questions first: Where do you need these new images to go in the […]

I did a poll on my Instagram stories a while back and the majority of people said that they wanted tips on planning their session so I put my nerd hat on and I’m deep diving into the planning process.  But first, the big picture. Brand photography is a newer term/photography style that has developed […]

There are different styles of brand video and which one you choose is really just going to depend on your business and where you plan to use it! 1) Straight b-roll. (B-roll is an industry term for “candid” style video footage.)  Straight b-roll may just have music instead of someone’s voice speaking. B-roll without audio of your […]

Today my friend Kate is on the blog! Kate is an online marketing pro who serves interior designers, home stagers, home organizers, and workroom professionals. As her brand has evolved, so has her brand photography and her session was so much fun to plan! We ended up doing two main “sets” to give her variety […]

Your brand new brand photos shouldn’t be relegated to your dusty About Me page. Instead, images of your face should be featured all over your site! (Especially if you are a service based business owner and the face of your business.) In this post I’m sharing 5 places to put your brand new photos on your website!

Lacey’s brand new website by Sparrow Kreatives launched earlier this week and I had to take the opportunity to share a few favorites from her brand session from a few months ago! Lacey is a Wisconsin based natural light photographer who photographs families and weddings. Her new website is light and crisp, so we wanted […]